In May of 2007 Atlas opened in downtown San Mateo, located in the San Francisco Bay Area. The store is the result of hard work and collaboration by a group of dedicated individuals committed to preserving the true definition of skateboarding and street culture: individuality, artistic expression, progression and respect. Atlas and everyone involved represent the raw creativity and diversity that fuel the evolution of skateboarding. Filling the void created by mass-market stores, Atlas revives the independent spirit by offering unique, exclusive and quality merchandise in a friendly, welcoming environment.